Committed to the 2030 Agenda
Our purpose
Building an environmentally and socially balanced future.
Our mission
Make the world a fairer and more sustainable place. Fight against climate change by promoting the participation of people through cultural transformation and positive impact actions through access to information and simple tools that favor their daily involvement.
Sustainable Development Goals you commit to by using The Good Goal
Our history
The Good Goal was born in 2020, when the founders met thanks to the international challenge #COVID-19 CHALLENGE organised by UXER School. The challenge: "How to return to normality in a more sustainable way".
Our values
These are the pillars with which, at The Good Goal, we strive to be in constant evolution and offer our users the best product at all times.
People first
Commitment
Transparency
Innovation
With The Good Goal, it's not just the planet that wins, it's you too!
Know us
Nerea Mendinueta
CEO and Co-founder
Digital product designer and user experience. Things you need in your life: new challenges, music, sports and... peanut butter.
Nadia de la Fuente
COO and Co-founder
Product designer specialized in sustainability. Passionate about nature, sushi and karaoke.
Nicole Flamarique
Co-founder
Leadership, entrepreneurship and innovation. Traveling is one of her passions, she is a chocolate lover and a fan of pink colour.
Joan Marc Llargués
CTO
Computer engineer with extensive experience in projects for companies of all sizes. He enjoys skiing, raiding sushi buffets and dogs, especially his dog Pinya.
Francesco Iula
Key Account Manager
Business development and management expert for health and environment companies. Theater and music, water sports and animals are some of his passions.
Antón Zrevev
Technology partner
Fullstack developer and co-founder of the digital consultancy Digitup.
Aitor Marcos
Sustainability Advisor
Advisor on research and methods of sustainable consumption.