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Committed to the 2030 Agenda

Our mission

Make the world a fairer and more sustainable place. Fight against climate change by promoting the participation of people through cultural transformation and positive impact actions through access to information and simple tools that favor their daily involvement.

Sustainable Development Goals you commit to by using The Good Goal 

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 Our history 

The Good Goal was born in 2020, when the founders met thanks to the international challenge #COVID-19 CHALLENGE organised by UXER School. The challenge: "How to return to normality in a more sustainable way".

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Our values

These are the pillars with which, at The Good Goal, we strive to be in constant evolution and offer our users the best product at all times.

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Innovation

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Commitment

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People first

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Transparency

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With The Good Goal, it's not just the planet that wins, it's you too!

Know us

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Nerea Mendinueta

CEO and Co-founder

Digital product designer and user experience. Things you need in your life: new challenges, music, sports and... peanut butter.

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Nadia de la Fuente

COO and Co-founder

Product designer specialized in sustainability. Passionate about nature, sushi and karaoke.

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Nicole Flamarique

CMO and Co-founder

Leadership, entrepreneurship and innovation. Traveling is one of her passions, she is a chocolate lover and a fan of pink colour.

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Francesco Iula

Key Account Manager

Business development and management expert for health and environment companies. Theater and music, water sports and animals are some of his passions.

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Pablo Garcia

Marketing Strategist

Specialized in Branding, Marketing and Strategic-Creative Consulting. Passionate about art, weekend getaways and walks with his dog.

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Lautaro Zuñiga

Developer MEAN Fullstack 

MEAN fullstack developer with focus on business logic. Fan of metal music, mixed martial arts and dog lover.

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Anton Zrevev

CTO

Fullstack developer and co-founder of the digital consultancy Digitup.

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Aitor Marcos

Sustainability Advisor

Advisor on research and methods of sustainable consumption.

People who support us

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Javier Larrea

Business advisor

Academic Director at UXER School.

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Nacho Villoch

Innovation advisor

Chief Inspiration Officer at Kamiwaza.

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Aurora Fernandez

Team management consultant

Regional Director at OVB

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Javier Diaz

Business advisor

Global Revenue Director of A3sec.

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Javier Lopez

Business advisor

CEO at A3sec.

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Fernando Godino

Technology advisor

Senior Software Engineer at Meta.

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Andres Carrion

Business advisor

Senior Mentor at SECOT.

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Santiago Corral

Legal adviser

Senior Mentor at SECOT.

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Javier Martin

Innovation advisor

Director of Open Innovation at Sngular.

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Ed Munilla

Communication advisor

Strategic communication and visual thinking

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Shall we talk?

Get in touch with our team to find out about our plans adapted to the needs of your organization and thus create a positive impact on the environment together. 

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