
Committed to the 2030 Agenda
Nuestro propósito
Impulsar la sostenibilidad educando, midiendo y potenciando la implicación de las personas y organizaciones a través de tecnología y gamificación para conseguir un futuro ambiental y socialmente equilibrado.
Our mission
Make the world a fairer and more sustainable place. Fight against climate change by promoting the participation of people through cultural transformation and positive impact actions through access to information and simple tools that favor their daily involvement.
Sustainable Development Goals you commit to by using The Good Goal
Our values
These are the pillars with which, at The Good Goal, we strive to be in constant evolution and offer our users the best product at all times.

People first

Commitment

Transparency

Innovation

With The Good Goal, it's not just the planet that wins, it's you too!
Know us

Nerea Mendinueta
CEO and Co-founder
Digital product designer and user experience. Things you need in your life: new challenges, music, sports and... peanut butter.

Nadia de la Fuente
COO and Co-founder
Product designer specialized in sustainability. Passionate about nature, sushi and karaoke.

Nicole Flamarique
CMO and Co-founder
Leadership, entrepreneurship and innovation. Traveling is one of her passions, she is a chocolate lover and a fan of pink colour.

Francesco Iula
Key Account Manager
Business development and management expert for health and environment companies. Theater and music, water sports and animals are some of his passions.

Pablo Garcia
Marketing Strategist
Specialized in Branding, Marketing and Strategic-Creative Consulting. Passionate about art, weekend getaways and walks with his dog.

Lautaro Zuñiga
Developer MEAN Fullstack
MEAN fullstack developer with focus on business logic. Fan of metal music, mixed martial arts and dog lover.

Anton Zrevev
CTO
Fullstack developer and co-founder of the digital consultancy Digitup.

Aitor Marcos
Sustainability Advisor
Advisor on research and methods of sustainable consumption.
People who support us

Javier Larrea
Business advisor
Academic Director at UXER School.

Nacho Villoch
Innovation advisor
Chief Inspiration Officer at Kamiwaza.

Aurora Fernandez
Team management consultant
Regional Director at OVB

Javier Diaz
Business advisor
Global Revenue Director of A3sec.

Javier Lopez
Business advisor
CEO at A3sec.

Fernando Godino
Technology advisor
Senior Software Engineer at Meta.

Andres Carrion
Business advisor
Senior Mentor at SECOT.

Santiago Corral
Legal adviser
Senior Mentor at SECOT.

Javier Martin
Innovation advisor
Director of Open Innovation at Sngular.
