
Committed to the 2030 Agenda
Our purpose
Building an environmentally and socially balanced future.
Our mission
To drive sustainable leadership of organizations and people through cultural transformation using technology and innovation to generate positive impact
Sustainable Development Goals you commit to by using The Good Goal

Our history
The Good Goal was born in 2020, when the founders met thanks to the international challenge #COVID-19 CHALLENGE organised by UXER School. The challenge: "How to return to normality in a more sustainable way".

Our values
These are the pillars with which, at The Good Goal, we strive to be in constant evolution and offer our users the best product at all times.

People first

Commitment

Transparency

Innovation

With The Good Goal, it's not just the planet that wins, it's you too!
Know us

Nerea Mendinueta
CEO, Alliances and Co-founder
Digital product designer and user experience. Things you need in your life: new challenges, music, sports and... peanut butter.

Nadia de la Fuente
COO, Product and Co-founder
Product designer specialized in sustainability. Passionate about nature, sushi and karaoke.

Nicole Flamarique
Co-founder and International relations
Leadership, entrepreneurship and innovation. Traveling is one of her passions, she is a chocolate lover and a fan of pink colour.

Joan Marc Llargués
CTO
Computer engineer with extensive experience in projects for companies of all sizes. He enjoys skiing, raiding sushi buffets and dogs, especially his dog Pinya.

Antón Zrevev
Technology partner
Fullstack developer and co-founder of the digital consultancy Digitup.

Aitor Marcos
Sustainability Advisor
Advisor on sustainable consumption research and methods.
People who support us

Javier Larrea
Business advisor
Founder and CEO at Gametonic.

Nacho Villoch
Innovation advisor
Chief Inspiration Officer at Kamiwaza.

Aurora Fernandez
Team management consultant
Regional Director at OVB

Javier Diaz
Business advisor
A3sec Global General Manager.

Javier Lopez
Business advisor
CEO at A3sec.

Fernando Godino
Technology advisor
VP of Engineering at Milu Health.

Andres Carrion
Business advisor
Senior Mentor at SECOT.

Santiago Corral
Legal adviser
Senior Mentor at SECOT.

Itsaso Ibarrondo
Team identity consultant
Sales at Amazon Business
