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Our mission: Helping thousands of organizations grow better
Driving sustainable leadership in organizations and individuals through cultural transformation, using technology and innovation to create a positive impact.
Our story
The Good Goal was founded in 2020 when the founders met remotely and by chance in the midst of the pandemic.
Both came from the digital world and had extensive experience creating digital and sustainable solutions and services. Another thing they had in common was their desire to use their digital expertise for a greater purpose: generating a positive impact on society and the planet.
Thus, The Good Goal was born—not as a fleeting idea, but as a movement proving that every action counts and that change is possible when talent and determination unite for a common good.
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Technology designed for you
Everything we do is based on three fundamental pillars:

As intuitive as it is accessible
Forget about complicated dashboards. Our technology translates ESG metrics into clear and useful information, without complex technical jargon.

Designed for leaders, useful for teams
Connect all business lines in one place, providing leaders with a clear vision and teams with autonomy.

Processes designed for people
Our technology engages everyone in a simple and motivating way. When everyone participates, the impact grows.
A high-performance team dedicated to helping SMEs tackle their biggest challenges
+6
Countries we operate in
+82%
Employee engagement
+100,000
People impacted
Our values

People first

Commitment

Transparency

Innovation
Committed to the 2030 Agenda and the SDGs





Know us

Nerea Mendinueta
CEO, Alliances and Co-founder

Nadia de la Fuente
COO, Product Director and Co-founder

Joan Marc Llargués
CTO

Judit Pardiñas
Sustainability consultant and environmental scientist

Paula Baldós
Strategic environmental/ESG consultant

Rodrigo Miranda
Sales and Alliances

Carmen Gallardo
Marketing Strategist

Carmen Reina
AI, Data and Team Culture Advisor

Fernando Godino
Technology Advisor, VP at Milu Health, ex Meta

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