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About us

We help companies comply with ESG

We are a team committed to the 2030 Agenda, ensuring that your teams are too.

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Our mission: Helping thousands of organizations grow better

Driving sustainable leadership in organizations and individuals through cultural transformation, using technology and innovation to create a positive impact.

Our story

The Good Goal was founded in 2020 when the founders met remotely and by chance in the midst of the pandemic.

Both came from the digital world and had extensive experience creating digital and sustainable solutions and services. Another thing they had in common was their desire to use their digital expertise for a greater purpose: generating a positive impact on society and the planet.

Thus, The Good Goal was born—not as a fleeting idea, but as a movement proving that every action counts and that change is possible when talent and determination unite for a common good.

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Technology designed for you

Everything we do is based on three fundamental pillars:

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As intuitive as it is accessible

Forget about complicated dashboards. Our technology translates ESG metrics into clear and useful information, without complex technical jargon.

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Designed for leaders, useful for teams

Connect all business lines in one place, providing leaders with a clear vision and teams with autonomy.

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Processes designed for people

Our technology engages everyone in a simple and motivating way. When everyone participates, the impact grows.

Want to try our software?

A high-performance team dedicated to helping SMEs tackle their biggest challenges

+6

Countries we operate in

+82%

Employee engagement

+100,000

People impacted

Our values

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People first

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Commitment

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Transparency

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Innovation

Committed to the 2030 Agenda and the SDGs

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Know us

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Nerea Mendinueta

CEO, Alliances and Co-founder

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Nadia de la Fuente

COO, Product Director and Co-founder

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Joan Marc Llargués

CTO

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Judit Pardiñas

Sustainability consultant and environmental scientist

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Paula Baldós

Strategic environmental/ESG consultant

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Rodrigo Miranda

Sales and Alliances

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Carmen Gallardo

Marketing Strategist

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Carmen Reina

AI, Data and Team Culture Advisor

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Fernando Godino

Technology Advisor, VP at Milu Health, ex Meta

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Discover a platform designed for ESG strategies, organizations, and you.

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